The
Copywriter
Curse

The
Copy-
writer
Curse

Being a copywriter is a curse. I read weather forecasts with a critical eye, I mentally rewrite shampoo bottles while I shower, I lament ambiguous instructions on boring forms.

But I wouldn’t have it any other way.

I cut my teeth in journalism, working in Dublin with national newspapers and over a dozen trade publications, honing my writing and editing skills. Then I moved on to marketing, perfecting the art of tailoring messages to get excellent results.

Using a potent cocktail of tried-and-tested methods picked up through years working in different industries, I work with brands to produce the best copy possible.